Viral Campaign Urges Queen Rania to Tweet Support for Jordan Rape Victims

News Blaze |  By  | August, 25 2011 |  Share  | Source Article

Supporters of a viral international campaign calling for an investigation into allegations of serial rape at a factory in Jordan are calling on Jordanian Queen Rania to Tweet her support for the rape victims.

Queen Rania is a leading women's rights advocate and has one of the largest Twitter followings of global female leaders and has spoken publicly about "how Twitter can help change the world."

"It's about using social media for social change: creating a community of advocates who can use their voices on behalf of the voiceless," she told TechCrunch.

The call to Queen Rania, organized on the popular social platform joined a viral campaign on asking for an investigation into the management of the Classic Factory in Jordan, which is accused of sexually abusing, raping and torturing the young Sri Lankan and Bangladeshi female guestworkers.

The Institute for Global Labor and Human Rights launched the campaign on, targeting American brands that source their clothing from the Classic sweatshop. Hundreds of thousands have asked Wal-Mart, Hanes, Target, Macy's Lands' End and other labels to either end the gross women's and human rights violations or, if they are unable to do so, to stop sourcing their clothing from Jordan's Classic factory.

Now activists are calling on Jordan's Queen Rania to enter the fight.

"Queen Rania is recognized the world over as a champion of women's rights and equality, and she has a Twitter following of more than 1.6 million users," said Charles Kernaghan, Executive Director of the Institute for Global Labor and Human Rights. "A single tweet from the Queen could move the company to end these abuses. We've tried targeting the big brands that purchase their goods from this factory but they have not moved to take positive action. So now we are turning to a powerful women's rights advocate who we know cares deeply about this issue."

Given Twitter's worldwide penetration, activists believe that tweets from Queen Rania are likely to gain the attention of both the Jordanian government and the major brands sourcing from Classic Factory.

"We are seeing the growing use of innovative social media organizing strategies like asking well-known Twitter figures to tweet their support," said Director of Organizing Amanda Kloer. "We're honored to host this campaign, and proud to provide a platform for this kind of creative social media innovation."

Live signature totals from campaign:

Resources on the Institute of Global Labor and Human Rights:

For more information on The Institute of Global Labor and Human Rights please visit: The Institute of Global Labor and Human Rights is a non-profit created to help defend the human rights of workers in the global economy; to empower workers in the developing world by educating them about their fundamental legal rights and assisting them to organize; and to educate global citizens about their role as responsible consumers.

For more information on, please visit: is the world's fastest-growing platform for social change - growing by more than 400,000 new members a month, and empowering millions of people to start, join, and win campaigns for social change in their community, city and country.